Marketing Coordinator

Marketing Coordinator – Toronto, Ontario

ARAG Legal Solutions Inc., part of the ARAG Group, is a global leader in legal expense insurance operating in 19 countries offering an innovative and comprehensive range of legal expense products and services for brokers, underwriting agents and insurers across Canada.

As part of our strategy to expand and strengthen our presence across Canada, we are looking for an energetic and creative person to join us as a Marketing Coordinator in Toronto. You will report directly to the Communications, Marketing and Public Relations Manager.

What will you do?

• Collaborate in shaping and executing innovative marketing strategies that boost brand recognition and promote awareness of legal expense insurance within the P&C insurance sector, broader markets, and to the public.
• Assist in the development, curation, and management of impactful content (photos, videos, graphics) across our social media platforms, ensuring timely posts, engagement monitoring, and insightful performance analysis.
• Work closely with our Business Development teams to create compelling marketing materials under tight deadlines. Support sales efforts by developing and reviewing presentations and proposals.
• Ensure our website, landing pages, and partner platforms remain engaging and up to date, with accurate, on-brand content optimized for user experience.
• Support the development, management, and promotion of educational content, including webinars, on our new learning management system to enhance training offerings.
• Assist in the planning and execution of company participation in events, conferences, and trade shows. Support the management of event logistics including vendor coordination, booth setup, swag distribution, and on-site engagement.
• Stay ahead of industry trends by monitoring competitors and market activities. Conduct content audits, identify gaps, and recommend strategic improvements.
• Design and implement engaging email marketing campaigns, leveraging analytics to optimize results and improve continuously.
• Provide support to fellow marketing team members on a variety of projects, taking initiative and ownership where needed to ensure successful outcomes.
• Build strong, productive relationships with internal and external stakeholders, ensuring projects are delivered on time, within budget, and to the highest standards.
• Ensure every piece of content, from print to digital, embodies the ARAG brand, adhering to compliance standards and marketing best practices.

About You:

• Excellent written and verbal communication skills, with the ability to communicate effectively across various platforms.
• Post-secondary degree or diploma in Marketing, Communications, Journalism, or a related field.
• Proficiency in managing and engaging on social media platforms such as LinkedIn, Instagram, Facebook, TikTok, and others.
• Familiarity with digital marketing practices, including SEO and SEM, is a valuable asset.
• Advanced skills in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro), along with proficiency in Microsoft PowerPoint, Word, and Excel.
• Strong attention to detail, with the ability to juggle multiple projects while being creative within budgetary and time constraints.
• Experience in developing and managing digital properties, including websites, that resulted in increased engagement and audience growth.
• A demonstrated ability to work both independently and cooperatively within a team environment.
• Experience in marketing for Group Benefits, Life, P&C Insurance, or Financial Services is a strong asset.

We Offer:

• Competitive Base Salary including annual bonus plan
• Generous Employer Paid Benefits Plan, including RSP matching and fitness credit
• Location is a combination of working from home and in our head office located in downtown Toronto

For more information about ARAG Canada please visit: www.arag.ca

We are an Equal Opportunity Employer:

ARAG Legal Solutions Inc., are proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, receipt of public assistance (in housing) and record of offences (in employment) as outlined by the Ontario Human Rights Code.

ARAG Legal Solutions Inc., is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Any assessments and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request. If contacted for an interview, please advise the Human Resources Director if you require disability-related accommodation.